When it comes to printing, the paper stock you choose can make a big difference in the final product. One crucial factor to consider when selecting a paper stock is its GSM value. In this blog post, we will explain the difference between GSM paper stocks and how to choose the right one for your small business.
What is GSM? “The Basics of GSM: Understanding Paper Stock Measurements” GSM is a measure of the weight and thickness of the paper. The higher the GSM value, the thicker and heavier the paper.
Lightweight Paper Stocks (GSM 80-120): “Choosing the Right Paper Stock for Flyer and Brochures” Lightweight paper stocks, with a GSM value of 80-120, are best suited for flyers and brochures. These paper stocks are lightweight and easy to handle, making them perfect for handing out at events or mailing. They are also cost-effective and provide a more professional look.
Medium-Weight Paper Stocks (GSM 120-170): “The Perfect Paper Stock for Business Cards and Postcards” Medium-weight paper stocks, with a GSM value of 120-170, are perfect for business cards and postcards. They are sturdy enough to hold up well in a wallet or purse and provide a professional look and feel. They are also suitable for small posters and other promotional materials.
Heavyweight Paper Stocks (GSM 170 and above): “Creating a High-Quality Look and Feel with Heavyweight Paper Stocks” Heavyweight paper stocks, with a GSM value of 170 and above, are best suited for high-quality, professional documents such as reports, catalogues, and booklets. They are also perfect for posters, invitations, and other high-end promotional materials.
Conclusion: When choosing a paper stock for your small business, it is important to consider the GSM value of the paper. By understanding the difference between GSM paper stocks, you can choose the right one for your specific needs and ensure that your final product looks professional and high-quality
