Nationwide leaflet distribution across the UK

Door-to-door leaflet campaigns work particularly well for businesses that serve defined local areas, such as trades, hospitality, retail, fitness, healthcare, professional services and community organisations.

Because the mail is unaddressed, it can cost less per household than many addressed mailings while still giving strong physical presence in the home.

Research for UK door-drop campaigns shows that most recipients notice and read unaddressed mail, and a large proportion go on to search online, visit a website or keep the leaflet for later.

Results will vary by offer, design and audience, but a well planned campaign can support web traffic, phone enquiries, footfall and repeat visibility in the home.

Managing the print and delivery together reduces admin time and helps avoid delays between printing and the start of distribution.

You get a single point of contact for artwork checks, production, scheduling and reporting, rather than coordinating multiple suppliers for each stage.

Print-ready artwork is a finished design set at the correct size with bleed, trim marks and safe margins, supplied at high resolution and in CMYK colour.

Using a print template helps ensure nothing important is cut off and that colours reproduce consistently across the full print run.

Commonly accepted file types include PDF, high‑resolution JPEG, EPS and TIFF, provided they are exported at the correct dimensions, resolution and colour profile.

Office document formats such as Word or PowerPoint are not designed for print production, so artwork should be exported or rebuilt into professional design or PDF files before sending.

A dedicated design service can create or refine artwork for you, working from brand guidelines, logos and copy to build a campaign-ready leaflet layout.

This is particularly useful if you do not have in‑house designers but still want a professional finish that is optimised for print and response.

Templates with bleed, trim and safe areas can be supplied for common leaflet formats such as A6, A5, A4 and folded leaflets.

Working directly on these templates makes it easier for designers to line up artwork correctly and helps reduce the risk of last‑minute amendments.

The total cost is usually made up of two parts: the print cost for producing your chosen leaflet format, and the distribution cost based on how many households you plan to reach.

As you adjust audience size, locations and format, the estimated cost updates so you can see how changes affect your budget before booking.

An online proof is typically provided so you can check layout, content and trim before approving the job for production.

On request, a digital proof file can be sent to share internally, and in many cases a printed sample can be arranged before or after the main distribution.

Popular options include single or double‑sided A6, A5 and A4 flat leaflets as well as 4‑page or 6‑page folded leaflets in A4, A5 and DL sizes.

Different paper stocks and finishes can be selected to suit the message, from lightweight economy leaflets through to thicker, more premium options.

Distribution charges are typically calculated on the number of households within your chosen audience, not the precise leaflet size or stock.

The leaflet type will, however, influence the print cost, so it is worth balancing impact, weight and budget when selecting a product.

Yes, this can be done by setting up separate campaigns, each with its own artwork and audience selection, so you can tailor messages to different areas or customer types.

Many advertisers use one version for a local radius around a branch and another version for broader regional or national activity.

Campaign tools allow you to add more than one area, so you can build audiences that combine several towns, cities or specific postcode sectors in a single plan.

This makes it straightforward to reach clusters of customers in different locations without needing to run entirely separate national campaigns.

Minimum and maximum volumes can be discussed at the planning stage, but campaigns commonly range from tens of thousands of households up to national‑scale drops.

For very large distributions, a dedicated account handler can help phase activity and confirm availability on the delivery schedule.

Typical options include life‑stage categories such as families, young households, mid‑life groups and older audiences, as well as income bands that segment high, medium and lower income areas.

Combining geography with these filters helps concentrate your budget on sectors that most closely match your ideal customer profile.

Start by looking at existing customers and where they are based, then mirror those areas and demographics when building a door-drop audience.

If customers travel to you, it often makes sense to use distance or drive‑time limits; if you travel to customers, consider how far you can realistically serve while maintaining margins.

A postcode sector view is usually available so you can review which sectors are in scope, adjust selections and see how changes affect household counts and cost in real time.

This gives full visibility of where your campaign will land before you approve the final audience.

Distribution dates are booked in advance, typically several weeks ahead, to allow for printing, packing and scheduling within the national delivery network.

Once live, most campaigns are delivered over an agreed period, often one to two weeks, starting from the first in‑home date you select.

Leaflets are distributed via an established nationwide network that covers virtually all residential addresses across the UK, arriving with regular household mail.

In rare situations, an alternative network may be used for logistical reasons, but coverage and delivery standards remain comparable.

Past orders can normally be viewed through your online account area, including basic details such as order dates, audiences and quantities.

If you worked through a dedicated account handler, they can also help retrieve historical information and discuss results when planning follow‑up activity.

Because print and distribution slots are scheduled in advance, cancellations become more difficult the closer you are to the planned in‑home dates.

Any cancellation terms, including cut‑off points and potential charges, will be confirmed in the service terms so you know the position before you commit.

If something does not meet expectations, contact the support team or your account handler with your order reference so the matter can be investigated quickly.

You may be asked for photos, samples or a brief explanation to help identify the cause and agree how best to resolve it.